This Privacy Policy describes how FlatFaceInsurance.com (the “Site”) collects, uses, and discloses your Personal Information when you visit or use our services.
1. Who We Are
- Website Name: FlatFaceInsurance.com
- Purpose: To provide information, comparisons, and affiliate links related to pet insurance, primarily for Brachycephalic (flat-faced) dog breeds in the USA.
2. Information We Collect
We collect information to operate, maintain, and improve our Site. This information falls into three categories:
A. Information You Provide (Directly)
When you use our contact form, newsletter sign-up, or leave comments, you may provide us with:
- Contact Information: Your Name and Email Address.
- Inquiry Details: Any information you provide in your message or comment (e.g., your dog’s breed, your insurance questions).
B. Information Collected Automatically (Cookies & Tracking)
When you visit our Site, our service providers automatically collect certain information about your device and browsing activity:
- Usage Data: IP address, browser type, operating system, pages viewed, time spent on pages, and referring website URLs.
- Tracking Technologies: We use Cookies and similar tracking technologies (like web beacons) to track user activity and hold certain information. You can instruct your browser to refuse all cookies, but some parts of our service may not function properly.
C. Information from Third Parties (Affiliates & Advertisers)
We earn revenue through third-party services, which may track you:
- Google AdSense: Google, as a third-party vendor, uses cookies (specifically the DART cookie) to serve ads based on a user’s prior visits to our site and other sites on the Internet.
- Affiliate Links: When you click on a link to a pet insurance provider (e.g., Trupanion, Fetch, Embrace) and make a purchase, those third-party sites use their own cookies to track the purchase for commission purposes. We do not collect or store your financial information or policy details.
3. How We Use Your Information
We use the collected information for the following purposes:
- To Operate and Maintain the Site: Ensuring the Site is secure and functioning correctly.
- To Personalize Content: To analyze user behavior and display the most relevant content and advertisements.
- For Advertising (AdSense): To display personalized advertisements and calculate earnings from ad networks.
- For Affiliate Commissions: To track clicks on our affiliate links and attribute sales for commission purposes.
- To Communicate with You: To respond to your inquiries or send our email newsletter (if you opt-in).
- For Analytics: To understand where our users are coming from (e.g., USA, specific state) and which content is most popular.
4. Disclosure of Your Information
We do not sell or rent your personal information to third parties. However, we may share your information with the following:
- Service Providers: Third-party companies who perform services on our behalf, such as web hosting and email delivery.
- Advertising Partners: Google AdSense and other ad networks (they collect information via their own cookies).
- Affiliate Partners: Pet Insurance companies (they track your click and purchase activity on their site).
- Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
5. Your Choices and Rights (For USA/California Residents)
Depending on your location, you may have the following rights regarding your personal data:
- Opt-Out of Communications: You can unsubscribe from our email newsletter at any time using the “unsubscribe” link in the email.
- Cookie Control: You can set your browser to remove or reject cookies. Note that blocking cookies may affect the functionality of some websites, including ours.
- CCPA (California Consumer Privacy Act): If you are a California resident, you have the right to request information about the categories of personal information we have collected about you and the right to know if your personal information is sold or disclosed. (Note: We do not sell user data in the traditional sense, but data sharing for personalized ads is a form of “selling” under CCPA).
6. Children’s Privacy
Our Site is not intended for use by anyone under the age of 13. We do not knowingly collect personally identifiable information from children under 13.
7. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.
8. Contact Us
If you have any questions about this Privacy Policy, please contact us at:
- Contact : [ https://flatfaceinsurance.com/contact-us/ ]
This policy was last updated on October 11, 2025.